Highest percentage youth audience share for the Eurovision Song Contest final

According to figures published by the European Broadcasting Union (EBU), the viewing share for the 2024 Eurovision Song Contest (ESC) among youth audiences (15-24-year-olds) was the highest on record, at 58.6%. Online engagement fuelled the event’s incredible surge in popularity, with 486 million unique accounts reached on TikTok – more than quadrupling 2023’s numbers – and 538 million video views on the platform’s official Eurovision account. On Instagram, 69 million unique accounts were reached – more than twice as many as in 2023 – and video views increased 165% to 479 million.

The 68th edition of the ESC was broadcast by Sveriges Television (SVT) from Malmö, Sweden, and reached a total of 163 million people across three live shows (two semi-finals and the final on 7, 9 and 11 May 2024) on public-service media channels in 37 markets in Europe and beyond – an increase of 1 million viewers on the 2023 shows and 2 million on 2022. Votes were cast in a record 156 countries worldwide. In a change to the format in 2024, public voting opened before the live shows in non-participating countries, and was available throughout the final to Eurovision fans worldwide.