Most TV commercials starring company founder
- Who
- Dave Thomas
- Where
- United States (Chicago,)
- When
- May 1999
Between April 1989 and May 1999 Dave Thomas (USA, 1932 - 2002), the founder of Wendy's Old Fashioned Hamburgers Restaurants made 652 television commercial appearances for his company.
The shortest advert he has appeared in ran for five seconds and the longest ran for 60 seconds.
Since its launch, what has been called 'The Founder' campaign has won five Effies (awarded for creativity and effectiveness in delivering marketplace results), 14 Addys (awarded for creative excellence) and 17 Mobius Awards (given in recognistion of superior concept and advertising execution).
Wendy's Old Fashioned Hamburgers Restaurants was founded in 1969 by Dave, who named the chain after one of his daughters. In 1995 the company merged with Tim Hortons, the second largest quick service restaurant chain in Canada.
There are more than 5,500 Wendy's restaurants worldwide and 1,700 Tim Hortons restaurants, with combined sales of nearly $7 billion (£4.37 billion)
Since its launch, what has been called 'The Founder' campaign has won five Effies (awarded for creativity and effectiveness in delivering marketplace results), 14 Addys (awarded for creative excellence) and 17 Mobius Awards (given in recognistion of superior concept and advertising execution).
Wendy's Old Fashioned Hamburgers Restaurants was founded in 1969 by Dave, who named the chain after one of his daughters. In 1995 the company merged with Tim Hortons, the second largest quick service restaurant chain in Canada.
There are more than 5,500 Wendy's restaurants worldwide and 1,700 Tim Hortons restaurants, with combined sales of nearly $7 billion (£4.37 billion)