Most expensive internet address domain name

The domain name insure.com was sold in October 2009 to internet marketing firm QuinStreet for $16 million (£9.6 million). In the summer of 2010, the same firm paid $35.6 million for the insurance agency insurance.com, and although this sale included the entire site it did not include the actual agency, leading many analysts to conclude that the domain name was the primary asset.