Most National Television Awards for a Daytime programme

This Morning (ITV; 1988–present) has dominated the Best Daytime category at the National Television Awards (NTAs). It has won 13 times, in 1998–2001, 2004, 2012–15, 2018–19 and 2021–22. During its award-winning run, the weekday magazine programme has been presented by the likes of Judy Finnigan and Richard Madeley (1988–2001) and Phillip Schofield and Holly Willoughby (2009–present), with Fern Britton, Eamonn Holmes, Ruth Langsford, Rochelle Humes, Josie Gibson, Alison Hammond, Dermot O’Leary and Vernon Kay among the supporting cast of co-hosts.

The NTAs’ Daytime award has also been won by Bargain Hunt (2002), The Paul O’Grady Show (2005), Deal or No Deal (2006) and The Chase (2016–17).