Most expensive yo-yo

- Who
- Playmaxx Inc
- What
- 250 US dollar(s)
- Where
- United States
- When
- 2001
Cold Fusion and Cold Fusion GT yo-yos, manufactured by Playmaxx Inc, retail between $150–250 (£90–£150) and are the most expensive mass-produced yo-yos in the world. There is also a special version called Gold Fusion, which is plated with 24k gold and sells for between $200 and $300 (£120 and £180). In 1998 Playmaxx Inc. generated approximately $96 million (£57.9 million) in retail sales and was given the Craze Of The Year award by the British Toy Association.