Most viewers for a live music performance on TikTok
- Who
- Ed Sheeran
- What
- 5.5 million view(s)
- Where
- United Kingdom (Ipswich)
- When
- June 2020
Ed Sheeran (UK) attracted more than 5.5 million unique viewers to his live musical set for TikTok on 25 June 2021 and two replays on the following day. His hour-long performance featured 12 songs. Staged as the UEFA European Football Championship was taking place, the TikTok Euro 2020 show was held at Portman Road, the home ground of Sheeran's beloved Ipswich Town football club, and streamed worldwide via his TikTok channel.
As part of his set, Sheeran gave the live premiere of his latest single, "Bad Habits", which had been previewed exclusively on TikTok the previous week.