- Who
- Shi Shi from Xin Xuan Selection
- What
- 12,149,417 unit(s) sold
- Where
- Korea (Republic of) (Seoul, Korea (Republic of))
- When
The most facial masks sold in a live commerce event is 12,149,417 and was achieved by Shi Shi from Xin Xuan Selection (China) in Seoul, South Korea, on 9 July 2023.
The record holder is also called Shi Da Piao Liang.