Most expensive advertising campaign

The most expensive advertising campaigns are to be found in the pharmaceutical industry. Both Johnson & Johnson/Merck Consumer Pharmaceutical Co. and SmithKline Beecham unleashed $100 million (£61 million) plus marketing campaigns to introduce Pepcid AC and Tagamet HB respectively, which act as acid blockers. The heartburn, acid indigestion and sour stomach remedy advertising category is worth $1.12 billion (£73.2 billion).