Most day-one streams of an album on Spotify (female)
Taylor Swift
80,600,000 total number
Not Applicable ()

Tracks from Taylor Swift’s (USA) surprise album folklore were streamed 80.6 million times on Spotify in the 24 hours following its release on 24 July 2020.

Additionally, the album set a new 24-hour streaming record on Apple Music (35.47 million) and sold a reported 1.3 million copies worldwide in the first 24 hours, according to Republic Records. In the US in the first three days (24-26 July), folklore shifted more than 500,000 album-equivalent units to out-sell any other release’s first-week US sales in 2020. Also in the US, on-demand audio streams exceeded 72 million in the first 24 hours, breaking a record previously set by Ariana Grande’s 2019 album thank u, next (55.9 million).

Grande’s thank u, next also held Spotify’s previous record for the most streamed album by a female artist in the first 24 hours (70.2 million). By comparison, Swift’s last album, 2019’s Lover, racked up 55 million streams in the first 24 hours after release.

Drake’s 25-track album Scorpion holds Spotify’s overall streaming record for an album in the first 24 hours (or any 24-hour period) with an incredible 132.45 million plays of tracks such as “Nonstop”, “Survival” and “Emotionless” on 29 June 2018.

Swift’s eighth studio album features the singles “cardigan” and “exile” (feat. Bon Iver, and co-written with the band’s Justin Vernon). Swift co-wrote 15 of the 16 tracks on folklore (she penned “my tears ricochet” alone), predominantly alongside producers Aaron Dessner - a member of the rock band The National - or long-time collaborator Jack Antonoff.

On 24 July 2020, folklore tracks occupied the entire Top 5 and eight of the Top 10 on Spotify’s Global Top 200 streaming chart. “cardigan” (7,742,178 streams), “the 1” (7,420,303), “exile” (6,977,835), “the last great american dynasty” (5,961,910) and “my tears ricochet” (5,721,464) led the way, with “mirrorball”, “august” and “seven” rounding off the Top 10. All 16 tracks were in the Top 25, with “hoax” (3,061,511) the lowest-ranked at No.23.

As of 27 July 2020, “cardigan” remained at the top of the Global Top 200 chart for a fourth consecutive day, with 4,946,260 streams. The most popular song from folklore had amassed a total of 22,967,717 streams as of the same date.

Swift’s lockdown labour of love, which she even kept a secret from her record label, was released just hours after she announced the surprise set on Twitter: “Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise! Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into… Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with.”