Most in-demand horror TV show
American Horror Story
3.471 total number
Not Applicable ()

American Horror Story (FX, USA; 2011–present) was the most popular horror TV show in the world in 2019, according to data science firm Parrot Analytics, with a rating of 3.471 Demand Expressions per capita (DEx/c). Every season forms a discrete mini-series in itself. The fright show’s guest stars have included supermodel Naomi Campbell, pop star Lady Gaga and Jyoti Amge, the world's shortest woman (as of March 2020).

Parrot Analytics has devised a system of “television content demand measurement” that quantifies how viewers are engaging with TV shows. It does so by analysing “Demand Expressions” worldwide – everything from video consumption (streaming/downloads) to social media (hashtags, liking, sharing) and research and commentary (reading or writing about shows, etc.). The more effort – i.e., time – invested by the viewer, the greater the weighting. The interest in a programme is assessed in terms of “Demand Expressions per capita” (DEx/c) – the overall average daily global audience engagement with a show per 100 people within a set time frame.

The data for this record covers the period 27 January 2019 to 26 January 2020.