Longest-selling instant stir-fried rice noodle brand
- Who
- Yaki Befun
- What
- 64 year(s)
- Where
- Japan (Kobe)
- When
- 26 November 2024
The longest-selling instant stir-fried rice noodle brand is Yaki Befun, which has been sold continuously for 64 years, and was achieved by Kenmin Foods Co., Ltd. (Japan) as verified on 30 November 2024.
"Anyone can make it easily, tastily, and quickly" was the idea behind the initial concept of "Yaki Befun". Befun (rice vermicelli) was not very popular in Japan in 1960 and so the concept let consumers know how to cook and eat rice vermicelli.