Longest-selling ready-to-drink canned coffee brand - current
Who
UCC Ueshima Coffee Co., Ltd.
What
50 year(s)
Where
Japan ()
When

The longest-selling ready-to-drink canned coffee brand – current is UCC Milk Coffee, which has been sold continuously for 50 years, achieved by UCC Ueshima Coffee Co., Ltd. (Japan). The record is based on market research conducted by Ipsos Business Consulting, on 9 May 2018.


The mass production of ready-to-drink canned coffee started in 1969, led by Tadao Ueshima, the founder of UCC Ueshima Coffee Co., Ltd. Its popularity took off when the product was introduced at Osaka Expo in 1970.