Most popular Instagram hashtag

As of December 2017, the most widely used hashtag on photo-sharing app Instagram was #love (a perennially popular hashtag that has topped Instagram's end-of-year lists several times). The second most popular was #fashion, followed by #photooftheday. The hashtag that had seen the greatest rise in popularity during the previous year was #photography, followed by #travelphotography and #memes respectively.

The top ten most popular Instagram hashtags for 2017 were:

1. #love

2. #fashion

3. #photooftheday

4. #photography

5. #art

6. #beautiful

7. #travel

8. #happy

9. #nature

10. #picoftheday