First multi-sensory firework display

For the London, UK, New Year's Eve display of 2013–14, fireworks were complemented by taste and smell. Around 50,000 people watching between Westminster Bridge and Hungerford Bridge experienced different-coloured fireworks matched to fruity flavours in smell and taste. Red pyrotechnics were accompanied by a strawberry-flavoured cloud. Other colours triggered smelling and tasting clouds of commensurately coloured apple, cherry and strawberry mist, along with peach snow, "floating oranges" (thousands of bubbles filled with Seville-orange-flavoured smoke) and edible banana confetti. Food scientists Bompas & Parr were at the heart of this creation, and while all fireworks have some element of cordite smoke and taste, this was the first display to match fruit smells and flavours to the audio-visual elements.

n/a