- BTS, Halsey, Badshah
- 75,000,000 view(s)
- Not Applicable ()
“Boy with Luv” by BTS (South Korea) feat. Halsey (USA) is officially recognized by YouTube as the music video with the most views in 24 hours after attracting an audience of 74.6 million on the video-sharing platform on 12 April 2019. Three months later, however, it emerged that rapper Badshah’s (India, b. Aditya Singh) “Paagal” (“Mad”) had racked up 75 million views in a day after it was uploaded to YouTube on 10 July 2019. Controversially, it was reported that “Badshah and his representatives had purchased advertisements from Google and YouTube that embedded the video or directed fans to it in some other way,” therefore inflating the viewing figures artificially and, arguably, invalidating the achievement. “Buying views” is said to be common practice in the music industry, allowing acts to register views for their music videos by fans watching seconds of a linked advert. In light of the revelation, which has thrown into doubt the validity of GWR’s current and previous ‘most viewed’ record holders, YouTube is said to be re-evaluating the way its viewer-count technology works.
“What some people call fake views are not fake views,” argued the Sony Music artist on Instagram. “They are [Google Ads]. It’s a way of promoting your video. You think artists abroad don’t get paid promotions? Are you so naive? I don’t want to be the one with the highest views, but someone has to be. I tried and I did it. Get over it.”
India is YouTube’s largest market, with some 265 million visitors to the site every month, and is also home to YouTube’s most popular channel, T-Series. India’s largest music label has 120 million subscribers and boasts more than 91 billion views for its video content – more than double the views of its nearest YouTube rival.