- $6,677,600,000 US dollar(s)
- Not Applicable ()
Based on retail sales RSP figures researched on 27 Feb 2020, the largest traditional toys and games brand is LEGO® (Denmark) with an estimated $6,677,600,000 (£4,998,600,000; €5,648,500,000) in revenue generated in 2018.
The second current largest traditional toys and games brand is Fisher-Price (USA) with an estimated $2,245,200,000 (£1,683,200,000; €1,902,000,000) in revenue generated in 2018. This record is based on estimates provided by market research.