First "playable teaser" for a console

Whereas a game demo is typically a playable segment of a finished videogame, a "playable teaser" is defined as its own standalone game, which uses the tech of a "full" videogame by way of a teaser. Released by the non-existent studio 7780s Studio on 12 August 2014 as a free PS4-exclusive download, P.T. was a short first-person survival horror experience that featured its own standalone story, and which was intended to take gamers a week to finish. Upon completion it was revealed to be a teaser for Silent Hills, Konami's eagerly-awaited ninth instalment to the Silent Hill franchise (release date TBC). P.T. was such a success that, as of 16 March 2015, it had been downloaded 1,589,643 times, and had won numerous awards normally reserved for "full games" including Scariest Game of 2014 by horror site BloodyDisgusting.com. Other outlets such as Digital Spy asked if it's "the scariest game ever"? Both P.T. and the forthcoming Silent Hills are directed by Metal Gear creator Hideo Kojima and Hellboy film director Guillermo del Toro.