First dental hygiene videogame

Cashing in on the videogame craze of the early 1980s, Johnson & Johnson commissioned the creation of an advergame, an advertisement that takes the form of a videogame, to help promote their range of dental-hygiene products to gamers. Tooth Protectors (DSD/Camelot, 1983) tasked the player with deflecting crumbs from the evil "snack attacks" away from the teeth. The year 1983 saw the advent of the advergame: advertising in the form of a game. This was a combined result of the peak of interest in videogames and the fact that the Atari 2600 was an open system without any legal or physical barriers to prevent third parties developing software for the device.