Most viewed VEVO video in 24 hours
Brendon Urie, Taylor Swift
65,200,000 view(s)
Not Applicable ()

“ME!” by Taylor Swift feat. Brendon Urie (both USA) amassed 65.2 million views on VEVO in the 24 hours after it premiered on 26 April 2019. The colourful, action-packed video picked up three nominations at the 2019 MTV Video Music Awards: Best Collaboration, Best Cinematography and the trophy-winning Best Visual Effects. It also won Best Video at the MTV Europe Music Awards in 2019.

As of 11 November 2022, “ME!” – co-directed by Swift and Dave Meyers – had reigned supreme as VEVO’s most viewed video in 24 hours for an unprecedented 1,295 days and had accumulated 394.7 million views on the platform.

It was the 14th track to hold the record since Nicki Minaj’s “Stupid Hoe” registered 4.8 million VEVO views on 20 January 2012.

Swift’s “Bad Blood” (feat. Kendrick Lamar; 20.1 million on 17 May 2015) and “Look What You Made Me Do” (43.2 million on 27 August 2017) were previous holders.