- Kansas Athletics, Inc.
- 3,473 people
- United States (Lawrence)
The largest gathering of people wearing holiday sweaters is 3,473 and was achieved by Kansas Athletics (USA) at the men’s basketball game vs. Montana in Lawrence, Kansas, USA on 19 December 2015.
Brightly colored KU sweaters were visible throughout the game, including the marching band and most of the team's bench staff.