- Who
- Yamazaki Biscuits Co, Ltd.
- What
- 24 year(s)
- Where
- Japan (Tokyo)
- When
The longest ongoing sponsorship of a professional football competition is 24 years, achieved by Yamazaki Biscuits Co, Ltd. (Japan), which continues to sponsor J.League YBC Levain Cup as of 4 September 2016.
The name of the cup changed from “Yamazaki Nabisco Cup” to “YBC Levain Cup” in September 2016 due to the sponsoring company changing its name. Yamazaki Biscuits Co, Ltd. has sponsored the J.League cup since 1992 which has been played annually (except for 1995).
