Most successful film merchandising franchise
Who
Star Wars
What
30570000000 US dollar(s)
Where
Not Applicable ()
When
As of 2012, the total value of the Star Wars franchise is estimated at $30.57 billion (£19.51 billion), of which the total box office for the seven theatrically released films in the series accounts for only $4.27 billion (£2.72 billion). Lucas Licensing on behalf of Lucasfilm has noted over $20 billion (£12.76 billion) in sales of tie-in merchandise worldwide, along with over $3 billion (£1.9 billion) profit from Star Wars video games and $2.5 billion (£1.6 billion) in DVD sales. By way of comparison, the franchise’s nearest competitor, Disney/Pixar’s Cars, currently has a total estimated value of around $6 billion (£3.8 billion).