https://kids.guinnessworldrecords.com en

Most successful action figure range

Most successful action figure range
Who
Kenner/Hasbro
What
510000000 US dollar(s)
Where
Not Applicable
When
1978
As of 2007, the Star Wars toy lines operated by Kenner/Hasbro had accounted for over $9 billion (£4.5 billion) in sales over 30 years. Kenner’s first range of Star Wars figures sold more than 40 million units in 1978 alone, generating over $100 million (£52 million), and Star Wars remained the best-selling boys' toy licence in the USA between 2007 and 2010, making $510 million (£321.3 million) in 2010.