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First TV broadcaster to show a live sporting event in 3D

First TV broadcaster to show a live sporting event in 3D
Who
BSkyB
What
First
Where
Not Applicable
When
31 January 2010
The first TV broadcaster to show a live sporting event in 3D was BSkyB, who, on 31 January 2010, screened a football match between Manchester United and Arsenal in 3D via their SKY Sports platform to a public audience in selected pubs in the UK. Earlier such broadcasts were pioneered by 3ality Digital (a technology company rather than a TV broadcaster), who presented the first live 3D broadcast of an NFL game (the 4 December 2008 Oakland Raiders vs. San Diego Chargers game, beamed to invited audiences in theatres in Boston, Hollywood and New York) and the first live 3D broadcast of an American Football game to a public audience (the BCS Championship, 8 January 2009).