- Who
- Lady Gaga
- What
- 662000 unit(s) sold
- Where
- United States ()
- When
Lady Gaga’s (USA, b. Stefani Germanotta) Born this Way is the fastest-selling digital album in Nielsen SoundScan history (i.e. since March 1991, when accurate sales data was introduced in the US), generating 662,000 first-week sales to debut at No.1 on 11 June 2011. Born this Way – the first album to debut in a social network game (GagaVille) – sold 1.1 million copies in total in its first week, a figure that was boosted by online retailer Amazon’s controversial decision to sell the album for 99 cents.
