Largest TV audience for a Super Bowl half-time performance
121,017,000 people
United States (Glendale)

The Apple Music Super Bowl LVII Halftime Show by Rihanna (Barbados, b. Robyn Rihanna Fenty) at State Farm Stadium in Glendale, Arizona, USA, on 12 February 2023 attracted a TV audience of 121.017 million concurrent viewers, according to an adjusted report by data-collection specialists Nielsen on 2 May 2023. The revised figure leapt from 118.7 million viewers and nudged Rihanna ahead of Katy Perry’s Super Bowl XLIX half-time show on 1 February 2015, which was watched by a reported 121 million TV viewers.

More people watched Rihanna’s half-time performance – which included hits such as “What’s My Name”, “We Found Love”, “Umbrella” and “Diamonds” – than the game itself (115.1 million, breaking 2015’s 114.442-million record), contested by the Kansas City Chiefs and the Philadelphia Eagles. The Chiefs won 38-35. It was Rihanna’s first live performance in more than five years, and she took the opportunity to reveal that she was pregnant with her second child with US rapper A$AP Rocky (b. Rakim Mayers). Ironically, Rihanna’s lingerie and clothing brand, Savage X Fenty, sold T-shirts carrying the slogan: “Rihanna concert interrupted by a football game, weird but whatever” as part of its game-day collection.