Privacy policy

What information will GWR collect about me?

Central to its mission to be the ultimate global authority on record breaking achievement, GWR maintains a large database of record related information, including which individuals or groups hold those records and their personal details such as name, address, telephone number, age, gender and occupation (the “GWR Database”). 

When you participate in, access, sign up to, or buy products from, any of the GWR Products & Services we may receive personal data from you such as those detailed above. 

In providing the GWR Products and Services to you, GWR makes use of cookies. Cookies are small pieces of information that are stored by your browser on your device’s hard drive. For more information on cookies, please see our Cookie Policy

We will not require anyone to disclose more personal data than we deem reasonably necessary to participate in the activity, fulfil your request or achieve our legitimate business objectives. However, if personal data is requested for participation in an activity, you cannot participate without disclosing such personal data. 

GWR will not ask you to disclose sensitive personal data (such as religious or political beliefs or your medical history). However, in the event that you have voluntarily sent us such information (for example, to support a record attempt application), we will contact you in order to clarify the terms of its use. 


We encourage parents/ guardians to become involved in their children's online experience. Please discuss this Privacy Policy with your child so they better understand how to use the GWR Products & Services and the kinds of information we may ask of them. 

Certain of the GWR Products & Services may request personal data from the user. Where the user is under 13, the child will be prompted to provide contact details for their parent or legal guardian and will also be prompted to ask their parent or guardian to consent to the provision of personal data by the child. Where you do not wish your child to provide personal data, please do not provide your consent. 

With under-13s, our collection of personal data is limited to the following areas:

  • Submitting a record attempt application: A child can submit a claim for a record attempt to us by creating a personal account. As part of this process, an email address for verifying the account and the name and date of birth of the user will need to be provided. However, the child will be asked to have a parent or guardian to get in touch with us by email. Where consent is subsequently received, personal data collected as part of this process will be used in accordance with the terms of a separate agreement that we require all applicants to enter into;
  • Email updates: A child can sign up to receive updates from us. For this they will need to create a personal account as detailed in the above section. Where they are under 13, the user will then be asked to have a parent or guardian to get in touch with us by email. A parent will then be asked to provide their consent to their child signing up. At any time, the parent or child can unsubscribe. In relation to your email address, we only store this for the purposes of contacting you about your child’s wish to sign up for email updates;
  • Competitions: We provide competitions through the GWR Products & Services from time to time. The terms of each competition will govern whether or not under-13s may enter. Where an under-13 may enter the competition, we will ask for an email address. We will also require an email address of the child's parent or legal guardian to be provided as well. A child's email address will only be collected by us to administer the competition and will be immediately deleted after the winning name has been chosen or the winning person has collected his/ her prize; and
  • Quizzes: From time to time through the GWR Products & Services we may feature quizzes for a child to compete in, and we may publish the child's scores on our global quiz scoreboard together with the child’s name and their country of domicile.


We may include on the GWR Products & Services advertisements from third parties, or for websites operated by third parties, that are not sponsors of and are not affiliated with this Site. As such, we are not responsible for the content, polices or practices of the websites operated by these third parties. In addition, these advertisements and/ or links do not constitute sponsorship, endorsement or approval by us of the content, policies or practices of these websites. 

These third parties may use information (not including your name, address, email address or telephone number) about your visits to this Site and other GWR Products & Services in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see details in our Cookie Policy

We use the services of Ezoic Limited (“Ezoic”) to deliver interest-based ads, content and services to you on our site. To enable this service to work, we allow Ezoic to collect certain anonymous information from our website users (e.g., online identifiers and browsing activity) so that Ezoic can serve ads that are more likely to interest you. For more information about what information Ezoic collects and how they store and use it, please see Ezoic’s privacy policy here.

In relation to children’s use of the GWR Products & Services, we do not permit interest-based advertising on elements of a product or service specifically directed to children under 13 or where we have actual knowledge that a child is under 13.