Parrot Analytics

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5 billion daily expressions of demand in over 100 languages from 200-plus countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention.

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Most in-demand children's TV show

SpongeBob SquarePants (Nickelodeon, USA; 1999–present) was the most popular children's TV show in the world in 2018, according to data science firm Parrot Analytics, with a rating of 2.561 Demand Expressions per capita (DEx/c). It stars the endearing titular yellow sponge and his other marine friends from the town of Bikini Bottom in the Pacific Ocean. Parrot Analytics has devised a system of “television content demand measurement” that quantifies how viewers are engaging with TV shows. It does so by analysing “Demand Expressions” worldwide – everything from video consumption (streaming/downloads) to social media (hashtags, liking, sharing) and research and commentary (reading or writing about shows, etc.). The more effort – i.e., time – invested by the viewer, the greater the weighting. The interest in a programme is assessed in terms of “Demand Expressions per capita” (DEx/c) – the overall average daily global audience engagement with a show per 100 people within a set time frame. The data for this record covers the period 15 January 2018 to 14 January 2019.