Matthew Schultz

Matt Schultz currently leads social-media strategy for the Americas region at The LEGO Group and assists Guinness World Records with the research and verification of some of our LEGO-based records. Founded in 1932, The LEGO Group is a world-famous Danish company based in Billund. It is best known for the manufacture of LEGO-brand toys, consisting mostly of interlocking plastic bricks. Matt’s digital and social-media marketing career spans over a decade. Some highlights with The LEGO Group include setting a GWR title for longest walk on LEGO bricks with the YouTube series REBRICKULOUS, launching the highly-successful As Told By LEGO Disney content series and partnering with a real NASA astronaut.

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