Thirty years after Hall’s of Scotland first earned their Guinness World Record for the largest haggis, the meat producer decided that last month’s Royal Highland Show in Edinburgh was the perfect opportunity to recover their title.
Weighing in at almost a ton (1,010kg), the new record-setting haggis measured an impressive 2.5m in length and a metre in width and height – doubling the size set by the previous title holder.
The challenge was tackled by a 12-strong team of Hall’s staff at their North Berwick premises, with the finished haggis so large that it had to be transported to the show on the back of a truck.
Following the attempt, the giant haggis was cut down and sold off in individual portions during the show for £5 apiece, with the proceeds going to Macmillan Cancer Care and a variety of Scottish children’s charities.
Wayne Godfrey, CEO of Browns Food Group (the parent company which owns Hall’s) explained he had taken on the record challenge at he wanted to make Scotland proud and create a sense of national pride “by making history and setting a Guinness World Records title a nation can be part of”.
He added that the super-sized haggis had been "the perfect way to celebrate one of our nation's proudest culinary traditions whilst raising money for a good cause."
David Hall, son of the founder of the original Hall’s company, was guest of honour at the unveiling, and spoke of his pride following the successful attempt: “Hall’s is one of the world’s biggest distributers of haggis and it seems only fitting they also hold the title of the makers of the world’s biggest haggis.”
This year’s Royal Highland Show attracted up to 180,000 diverse groups of people over the course of four days, with Hall’s giant haggis arguably the event’s major talking point.
In addition to the thousands who witnessed the haggis first-hand, the extraordinary feat also caught the attention of mainstream media, with coverage for the attempt appearing on Sky News and ITV, as well as regional media such as Daily Record and Herald Scotland.