(Record) Breaking News: Guinness World Records Announces New UK Attraction

Guinness World Records is set to open its brand new UK entertainment venue at London’s iconic The O2, with an anticipated launch in late 2026.

Covering 25,000 square feet, Guinness World Records: London will bring the thrill of record-breaking to life for visitors of all ages.

The attraction will feature more than 50 official GUINNESS WORLD RECORDS™ challenges across six action-packed zones, where guests can test their skills, set records, and celebrate extraordinary achievements.

The venue will also include interactive exhibits, themed food and drink, and a dedicated retail space offering record-inspired merchandise.

The launch represents a key milestone in Guinness World Records’ evolution from a world famous publisher into a global entertainment brand.

By blending competitive socialising with the excitement of record-breaking, Guinness World Records: London will provide a completely new way for people to engage with the brand and experience the joy of making history first-hand.

Paul O’Neill, Vice President, Entertainment at Guinness World Records, said: “Opening our first permanent UK venue is an incredibly exciting step for Guinness World Records.

"The O2 is an iconic part of London’s cultural landscape, making it the perfect setting for this next chapter in our journey. This attraction gives everyone the chance not just to witness record breaking, but to become a record breaker themselves."

Guinness World Records: London will join a vibrant entertainment and leisure line-up at The O2, offering visitors a truly one of a kind experience that celebrates the best of human achievement.

Read all about the records broken at London's The O2 for Guinness World Records Day 2025.
Still curious? Discover here how ambitious record holders from all over the world celebrated this GWR Day, smashing records and testing their skills with nail-biting stunts.