By GWR Press

LONDON – January 19, 2021 – To celebrate the arrival of the all-new Guinness World Records Skill on Amazon Alexa, some of the UK and Ireland’s most-loved Guinness World Records title holders have been challenged to recreate their talents at home. From the quirky and outlandish, to the almost unbelievable, Alexa is now on hand to help celebrate world-record breaking skills.

The Guinness World Records offering is the latest development in Alexa’s skillset to enhance the customer experience. Once the Skill is enabled, all customers have to do is ask, "Alexa, what is the record of the day?" to hear one of hundreds of remarkable feats from the global authority on record-breaking achievements. This includes the highest tightrope crossing by bicycle, achieved by Nik Wallenda from a height of 238 feet.

Once Alexa has searched through the Guinness World Records history to provide a snapshot from record-breaking history, challenge-loving Brits can hear about more record-holders simply by answering "yes" when Alexa asks, "Do you want me to pick something else?".

"It’s really exciting to see the Guinness World Records skill come to life on Alexa. There are hundreds of record-breaking facts waiting to be shared so we hope that households enjoy fuelling their knowledge and learning about these incredible achievements. You never know, it may even inspire a few people to have a go at earning their own place in the Guinness World Records book one day!" - Craig Glenday, Editor in Chief at Guinness World Records

To celebrate the new Alexa Skill, a series of imagery has been captured of quirky Guinness World Records title holders recreating their skills at home, including butcher who can make the most sausages in a minute, a multiple record-breaking football freestyler, and a married martial arts pair that previously stunned the nation on Britain’s Got Talent.

Barry Crowe is pictured at home in his kitchen in Cavan, Ireland, showing off his record as the butcher able to make the most sausages in a single minute – a whopping 78 bangers in 60 seconds!

John Farnworth shows off his football freestyling skills at his home in Lancashire. The multi-record breaker can complete ten ‘Maradona 7’ tricks in just 29.33 seconds. He has also climbed Mount Everest while juggling a football.

Chris and Lisa Pitman are featured at home in Kent surrounded by hundreds of pine boards - Lisa is the only female taekwondo master in the UK and holds the record for the most boards broken with one hand (female) at 230, while Chris holds the male record with 315.

"We’re thrilled that Alexa can now share information from the exciting world of Guinness World Records and tell customers fun facts each day. As shown by these world-record breakers, there are amazing feats for customers to discover," - Dennis Stansbury, Alexa UK & Ireland Country Manager

Here are some of the latest and greatest records you can discover when using the Guinness World Records Alexa Skill:

• The fastest football kick is 129 km/h (80.1 mph) achieved by Francisco Javier Galan Màrin (Spain) at the studios of El Show de los Récords, Madrid, Spain on 29 October 2001.

• The largest gingerbread village consists of 1,251 buildings and was constructed by Jon Lovitch (USA) and displayed at the New York Hall of Science in Corona, New York, USA, on 6 January 2017.

• The greatest absolute distance flown in a wingsuit is 32.094 km (19.94 mi) and was achieved by Kyle Lobpries (USA) in Davis, California on 30 May 2016.

• The longest carrot measures 6.245 m (20 ft 5.86 in) and was grown by Joe Atherton (UK), as verified at the UK National Giant Vegetables Championship in Malvern, UK, on 23 September 2016.

Images and embed link for UGC can be downloaded by contacting press@guinnessworldrecords.com


Notes to Editors 

About Guinness World Records 

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com. 

About Amazon 

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.co.uk/about and follow @AmazonNewsUK.