GUINNESS WORLD RECORDS TO SHOWCASE ‘ENGAGE’ PROGRAMME AT INTERNATIONAL CONFEX
• Guinness World Records will be donating 100 books to Better World Books UK, for every official record attempt at their stand
London, 27 February 2018: Guinness World Records(GWR) will be exhibiting at International Confex (stand I8C), the UK’s leading event for the meetings and events industry, at Olympia, London on 28th February and 1st March 2018 with their MICE sector offering, Engage. Partnering with Better World Books UK, GWR will be donating 100 Guinness World Records books for every official record attempt at their Confex stand, marking Engage to Give; the CSR-focused arm of the Engage programme. Visitors will have the opportunity to break the GUINNESS WORLD RECORDS title for the Fastest time to set up and topple a set of dominoes (individual).
Guinness World Record’s Engage programme launched last year – delivering world-class team-building events within the MICE sector, the programme is designed to energise audiences and fire up teams and unite everyone behind a common cause. With CSR becoming increasingly important to companies, as an opportunity to make a difference in society, boost employee engagement and improving public image, Engage to Give presents the opportunity to give a little back to local communities or charity partners through record-breaking.
Better World Books UK helps rehome books, supporting literacy and education initiatives by selling and donating books that are able to be reused. As part of BWB’s free book giveaway event for World Book Day, the Company will be constructing a throne using the books Guinness World Records donate and inviting the public to attend.
Paul O’Neill, GWR’s VP of Creative said: “Engage offers all event organisers and planners the opportunity to make their event completely unique through record-breaking. Whether the aim is to unite employees or celebrate the team’s achievements we can find a record title to suit. For every official attempt of the Fastest time to set up and topple a set of dominoes (individual) GUINNESS WORLD RECORDS title at International Confex, we’ll be donating 100 books. So, come along and have a go at being Officially Amazing. ”
Liz Agostini, Portfolio Director, Mash Media – Organisers of Confex added: “Guinness World Records participation at Confex 18 with their Engage programme is a perfect embodiment of the ways in which our creative forward-thinking industry can effect real change for good. This is gamification at its most compelling with CSR sitting firmly at the core, all corporates, agencies and NFPs should be looking at how to incorporate this into their events.”
Frank McGerty, Managing Director, Better World Books UK, “We have held events like this for the public before but with the added spin that GWR will be supporting us for the event by donating books is just fantastic. We at Better World Books believe that books have the power to inspire, educate, entertain and delight. It is always nice to support literacy in our community and donate free books to children.”
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and over 1.3 million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives over 18 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.
About Better World Books
Better World Books is a for-profit, socially minded online bookseller that collects and sells new and used books online matching each purchase made on https://www.BetterWorldBooks.co.uk with a book donation, Book-for-Book™. Each sale generates funds for literacy and education initiatives in the UK and around the world. Since its launch in 2003, Better World Books has raised more than £19 million for libraries and literacy, donated over 25 million books, and reused or recycled 290 million books. To learn more about how Better World Books Cares, visit https://Cares.BetterWorldBooks.co.uk
For further information please contact Georgia Young: Georgia.young@guinnessworldrecords.co.uk / (0)20 7891 4585
