31st May 2016:  Global authority on record-breaking, Guinness World Records will be making its debut at Cannes Lions this June with an action-packed speaker session and an opportunity for delegates to take part in an official Guinness World Records attempt.  The company works with brands and agencies to put record-breaking at the heart of their campaigns and currently works with 48 out of the top 100 global brands.*

Delegates arriving on the opening Saturday of the Festival (18 June) can discover how to  Become A Legend In Your Own Lunch Hour.  In a session led by Guinness World Records’ SVP of Global Brand Strategy, Sam Fay the presentation will showcase some of the most innovative uses of record-breaking in creative campaigns, as well as featuring some live record-breaking fun on stage.

On Thursday 23 June Cannes Lions will attempt to break the Guinness World Records title for the  Largest lesson in creative thinking.  During the lesson delegates will be introduced to specific creative thinking principles and will be challenged to apply them to a real-life brief from global charity Movember.  The record-breaking attempt will be held in the Lumiere Theatre, is hosted by The Cannes Lions School and will be led by Claire Bridges of Now Go Create.

 Sam Fay, Guinness World Records’ SVP of Global Brand Strategy said:  “We are absolutely delighted to be invited to speak at Cannes Lions.  We’re very proud of the work that we do with creative agencies and brands and it’s a huge privilege to be able to share some of their stories at the world’s premier creative festival.

 Steve Latham, Cannes Lions’ Head of Talent and Training added: “We look forward to welcoming Guinness World Records to their first Cannes Lions and are anticipating theirs will be a lively session – the perfect way to open the Festival. We also hope as many delegates as possible will join us in the Lumiere Theatre as we attempt to take the title for “Largest Lesson in Creative Thinking” on Thursday at 6pm.”

The Guinness World Records’ presence at Cannes Lions forms part of a wider outreach campaign to the global creative industry which sees the company speaking at a number of high profile events including Dubai Lynx and Spikes Asia.

*Source:  WPP 2015

For more information please contact:

Juliet Dawson, B2B PR Manager

T: +44 20 7891 4599  M: +44 7720 639575  E:

Notes to Editors:


GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, theGuinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and more than a million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 10 million fans on Facebook. 

The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.