New hair, who's this? Hundreds transformed in record-breaking hair dyeing event
Inside the LOOK & beautyVISION international trade fair in Poland, hairdressers took part in an ambitious record attempt hosted by Fale Loki Koki.
A total of 243 people walked away with a new hair makeover, claiming the record for the most heads of hair dyed by a team in 8 hours.
This feat broke the previous record held by Schwarzkopf Freshlight with 221 heads dyed in Shanghai, China.
Fale Loki Koki is a Polish wholesaler dedicated to hairdressers, and supplies a huge selection of cosmetics and hairdressing equipment.
The LOOK & beautyVISION trade fair was a natural choice for the attempt, with it being considered one of the most important hairdressing events in Central and Eastern Europe.
Every year it attracts thousands of hair professionals, market leaders and just plain hair enthusiasts.
Read about more impressive feats like this in our Hobbies and Skills section
It was an early call time for the professional hairdressers, as 80 work stations were set up from for them to work from.
Each hairdresser started by preparing a colouring mixture, and they had the opportunity to choose dyes from professional brands available from Fale Loki Koki.
Most hairdressers arrived at the event with their own models, giving them a sense of comfort during the high-pressure event.
Among the duos were mothers and daughters, sisters, friends, salon owners and their employees.
Those who did not have their own models, met them on-site forming many new friendships throughout the event.
The most popular choices of hair dye were shades of copper and red tones, ranging from light hues to deep intense reds.
These colours perfectly reflected current hair trends as well as the energy of the entire event.
At the same time, some models decided to go for bolder transformations, choosing colours such as pink or blue.
After eight hours of intense work and intensified emotions, the moment everyone was waiting for came.
Official Guinness World Records Adjudicator Carl Saville confirmed the successful result and presented the certificate to Fale Loki Koki.
This event was absolutely incredible. Until now, no one in Poland had managed to set a new record for the [most heads of hair dyed by a team in eight hours]. We wanted to be the first. We are truly delighted by the response from hairstylists, their commitment, and the fact that they wanted to make history together with us by becoming part of the Guinness World Records title - Karolina Kawczyńska, Marketing Director at Fale Loki Koki.
Congratulations to all!