Cosmetics company breaks world record by helping hundreds find perfect foundation match
Finding the right foundation shade for your skin tone can be tricky. Too light, too dark? We’ve all been there!
Clinique (Spain) came to the rescue, helping 229 people find their colour match and breaking the record for the most people matched with foundation in one hour in the process.
The skincare and makeup brand used the attempt to promote its Even Better Clinical foundation and to encourage as many people to try it as possible.
The attempt was held at the Fitz Club in the heart of Madrid to accommodate the number of participants.
The day started early to make sure all the make-up stations were ready, placing all the shades of the foundation as well as the materials.
Doors opened to the public at 4:30 p.m. and all participants were counted and divided into queues at each station.
The Clinique team consisted of 24 professional make-up artists.
To colour-match the participants, the make-up artists first cleaned each of their faces, and then three different shades were swatched on their cheek.
This helped them find the shade that matched their skin. Once the match was chosen, the perfect shade was marked with an eyeliner indicator.
Finally, the chosen shade was written on the participant's badge, and a photo was taken of the cheek and their badge.
A total of 384 foundation bottles were used for the attempt, with CN28 being the most popular shade!. 80 participants were matched with this foundation. The shade CN40 was in second place with 48 matches.
Once the attempt was complete, Official Adjudicator Anouk de Timary was on hand to present Clinique with their Guinness World Records certificate.
It was a pleasure to work with Guinness World Records, the adjudicator was excellent, and the event was a great achievement for the brand in the market - Clinique
Each participant was given a bottle of their foundation match to take home with them.
