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Guinness World Records is thrilled to announce it's been nominated for Team-building event of the year at the C&IT Awards for its work with Carnival UK.

Guinness World Records has long been committed to delivering innovative employee engagement campaigns with an audience-first approach. 

So there was excitement when major international cruise line company Carnival UK, whose brands include well-known P&O Cruises and Cunard, approached - resulting in an idea that would be a real community effort for its team.

Staff Engagement team worked closely with Carnival UK staff to plan logistics, as well as using the record consultancy service, to ensure the day represented their vision as much as possible. 

Carnival UK’s team went on to attempt four records on Wednesday 16 May, setting three new Guinness World Records titles in a memorable day.

The records included Most hats thrown onto a hat stand in 30 seconds, Most pillows covered in one minute, and the Longest line of postcards.

One event, the Longest line of postcards, involved not only staff who were at the event, but also those working overseas with postcards sent in from cruise ships around the world. 

Dipu Mathew and John Tereza (both India) after breaking the record for <b><i>Most pillows covered in one minute</b></i>

Each record was designed to reflect the skills and values of the company's workforce.


The event was held to launch Carnival UK's new company values internally, whilst also kicking off its Summer of Happiness programme.

"Whilst we had a lot of fun with these record attempts, today was about more than that. It’s a fantastic opportunity for colleague’s ship and shore to come together and really bring our company’s purpose and core values to life. I don’t think there is a team event that could have better embodied the ideas of being determined and courageous, and togetherness in the way these Guinness World Records titles attempts did today," Josh Weinstein, President, Carnival UK.

Winners will be announced at the C&IT Awards ceremony on Friday 21 September. 

Until then, fingers crossed!