LEGOLAND® Discovery Centre Toronto has gone above and beyond to celebrate Canada Day 2018 by completing the Largest LEGO® brick flag.

Using 248,072 pieces, the centre showed built a massive 3.47 m (11 ft 7 in) tall x 6.46 m (21 ft 2 in) wide Canadian Flag.

Led by Canada’s only master model builder, Noel Straatsma, the record title utilized the talents of 10 builders, and required four days of construction.

The record-breaking flag is now hosted in the attraction for guests to marvel at and take photos with.

"We’re excited to have made history just in time for Canada Day, and for guests to enjoy the flag in our attraction for years to come. We hope the flag proves to children that their imagination is the only limitation to what they can construct," Noel Straatsma.

Canadians are now being given the opportunity to participate in the centre’s historic moment by purchasing a LEGO® brick for just $2, which will be positioned on a plaque near the record-breaking flag.

Largest LEGO flag 2

All proceeds from sales are being donated to child-focused charity, Merlin’s Magic Wand.

LEGOLAND® Discovery Centre Toronto’s new title shatters the previous record held by Oman Avenues Mall, in Oman, 2.33 m (7 ft 7.7 in) tall and 4.12 m (13 ft 6.2 in) wide created last year.

Want to celebrate your company’s anniversary or achievement in record-breaking style? Visit our Business Solutions pages or contact us today to find out how a Guinness World Records attempt could bring people together and make your business success known.