Crayola found a creative way to reveal their latest coloured crayon “Bluetiful” earlier today, by attempting the record for the world’s Largest crayon.
Unveiled in New York City, the enormous colouring tool, weighs a whopping 1,352 pounds (613.25 kilograms).
The attempt was part of larger campaign by the company to announce the name of the new blue shade that will now make its debut in the Crayola portfolio.
The news comes after two months of fans suggesting names for the nineteenth active blue colour to appear in the 24-count box, which will now replace the Dandelion hue that was retired earlier this year.
Official adjudicator Hannah Ortman was on site to verify the attempt and present Crayola with their first ever Guinness World Records certificate.
“We couldn’t have imagined a more special way to conclude our colour campaign and champion colour and creativity than with this new crayon colour and name.”
Crayola also welcomed to the event Leon “Kida” Burns, globally recognised dancer, choreographer and winner of FOX’s So You Think You Can Dance: Next Generation in 2016.
His team of performers complemented the occasion with an upbeat and creative performance celebrating the final five winning blue colour names.
In addition to the exciting new record, Crayola also announced that “Bluetiful” will be available in stores from January 2018.