Fearless Girl may have grabbed the headlines at Cannes Lions this year, but what PR work has made a lasting impression on some of the sector's top creative brains?

A month on from Guinness World Records’ partnership with ICCO at the House of PR this year, where we offered Cannes Lions guests the chance to a break a world record, we explored what work had really resonated with senior PR industry folk.

At a recent #CannesUncovered event, held jointly with Guinness World Records, the PRCA & ICCO and hosted by the MSL group, our panel - which included Kev O'Sullivan, executive creative director of FleishmanHillard Fishburn, Mark Walsh, consumer director of Ketchum London and Candace Kuss, director of social media of H+K Strategies - told all about the campaigns that left a lasting impression.

Watch our video to find out which campaigns really made a difference and what the Cannes Young Lions PR Silver winners had to say about their experience. 

"Seeing the videos and hearing about the Snickers campaign and the Pedigree Chum was really interesting, and also hearing people's thoughts on why they were game changers in the industry was really valuable to us," said Silver Young Lions winner Ottilie Ratcliffe, Account Director, The Romans.

While you’re here, why not check out some inspiration of the record-breaking kind