Multinational drinks company Tata Global Beverages Limited (India) wanted to mark the launch of their new Tetley Super Green Tea by holding a record-breaking event.
Following a theme of ‘Everyday Super Humans’, the drinks brand decided to hold the Largest gathering of people wearing capes.
An impressive 1,335 people donned a green cape and took part in the record attempt at the National Sports Club of India in Mumbai, India.
Guinness World Records adjudicator Rishi Nath came along to officiate the challenge.
Once he had confirmed the record, guests took part in a giant Zumba dance while wearing their superhero costumes.
The dance was led by former Indian cricketer Sourav ‘Dada’ Ganguly, famous Indian actress Neha Dhupia, actor and presenter Shibani Dandekar and professional Zumba teacher Shwetambari Shetty.
Speaking about the launch of Tetley Super Green Tea, Sushant Dash, Regional President – India, Tata Global Beverages said: “At Tata Global Beverages, the consumer is at the heart of everything we do and Tetley Super Green stands true to this testament. With the range of Tetley Super Green Teas, we are giving people added benefits in their cup of green tea – making it truly super.
“In today’s world, people are constantly faced with Super Human expectations and could use a boost to live up to it all. This new offering celebrates the spirit of Everyday Super Humans and today’s Guinness World Records achievement is only the beginning of this product’s journey in India.”