Hundreds of women recently congregated at a mall in Mumbai, India in anticipation of becoming Guinness World Records title holders – and getting a relaxing head massage at the same time!
578 people in total took part in the Longest head massage chain, as confirmed by Guinness World Records adjudicator Swapnil Dangarikar who was invited along to officiate the attempt.
The participants sat in a massive spiral formation, in which each woman was massaging the scalp of the person in front.
The attempt was organised by Indian company Bajaj Almond Drops Hair Oil to promote regular hair oiling.
They gave each woman a bottle of their branded product and showed them how to perform a head massage.
As per Guinness World Records' guidelines, the therapeutic activity had to include at least four different massage actions and last for a minimum of three minutes.