In an effort to promote their products and the importance of healthy living, Rainbow Flavoured Milk (Saudi Arabia) organised an exciting mass participation challenge to engage kids and their parents, inviting children to attend an event at the Red Sea Mall in Jeddah in Ben 10 costumes.
A total of 475 kids aged 4-11 arrived dressed as the superhero character from television channel Cartoon Network EMEA - which partnered with the food brand for this event - and successfully achieved the record for the Largest gathering of people dressed as Ben 10.
A Guinness World Records adjudicator was on hand to count and verify the attempt, and present an official certificate to the organisers.
The evening was a huge record-breaking success, and Hein Raijmakers, Marketing Director of FrieslandCampina Middle East commented: “We are so pleased to set a new Guinness World Records title in Saudi Arabia. This was a great platform for us to leverage our partnership with Cartoon Network Arabia’s much loved superhero, Ben 10, and put forward our message of healthy living amongst an audience of very enthusiastic children.”
He continued: “A big thank you and congratulations to everyone who joined us tonight to make this world record possible and we look forward to bringing many more exciting events like this in the future as a testament to our commitment to raising healthy and happy kids”.