Lifebuoy, a soap brand owned by multinational consumer goods company Unilever, has achieved a new Guinness World Records title for the Most high fives given by a mascot in three minutes as part of their “Help a Child Reach 5” campaign.
Gathering at the GEMS Winchester school in Dubai, UAE an incredible 323 school kids, parents and Unilever employees successfully high-fived the mascot and became official Guinness World Records title holders.
The event was in association with the Dubai Health Authority (DHA) and took place ahead of Global Hand Washing Day this Saturday 15 October – an annual celebration dedicated to raising awareness about the importance of hand washing when it comes to preventing diseases.
Guinness World Records judge Leila Issa attended the attempt to ensure that all of the rules were followed, such as ensuring that the mascot used the same hand for all of the high fives throughout the three minute challenge.
For each participant in the record attempt, Lifebuoy is going to teach five children the potentially life-saving practice of washing their hands with soap as part of the brand’s ongoing bid to promote healthy lifestyles among children in the UAE.
Mr. Ghanim Abdullah Lootah, DHA Director-Department of Institutional Marketing & Communication commented on the achievement: “The tremendous outpouring of support for High 5 for Handwashing and Global Handwashing Day highlights the importance of hygiene education in our country. This Guinness World Records attempt represents our collective hopes for a future whereby children are protected from preventable diseases; so help us spread the word so that more children will be able to celebrate their fifth birthday."