Last weekend, Culture Liverpool, in association with very.co.uk, strutted to record-breaking success after an incredible 3,651 people sauntered down a 40 metre-long catwalk at Liverpool's Pier Head, UK.
Official Guinness World Records adjudicator Fortuna Burke was there to announce they had smashed the record for the Most people modelling on a catwalk.
A huge gathering of professional models, children, pensioners and many others – including celebrities such as The Saturday’s singer Rochelle Humes and TOWIE star Lauren Pope– sashayed right past the previous record of 3,083, achieved by Instituto de Estidious Superiores de Moda, Mexico City back in November 2013.
The Very Big Catwalk extravaganza was organised as part of the citywide festival, Transatlantic 175 – marking the 175th anniversary of the first transatlantic crossing in 1840.
Intentionally coinciding with Independence Day, aspects from both British and US culture were celebrated through the music, fashion, art, film and food that has moved across the Atlantic since cruise travel between the two nations began 175 years ago.
Creative director of the two-day event, Wayne Hemingway, said, “Liverpool is pretty adept at taking its place on the world stage, so the fact that we’ve smashed this Guinness World Records title attempt comes as no surprise. What was really amazing was seeing the many different aspects of Liverpool’s community represented.”
The spectacular fashion show took an intense 3 hr 50 min from start to finish – watch some of the highlights here, courtesy of film maker Dan Rackham.
Retail giant very.co.uk marketing director Kenyatte Nelson said, “Like our brand, the catwalk attempt was fun, fresh and bold, and to have helped achieve a Guinness World Records title is incredible.”
Culture Liverpool’s record triumph was staged to showcase the city and build on its world-class reputation.
In addition to this, the event has received a range of media attention, including coverage from itv.com.