Owner of various private companies in the pharmaceutical market, Mundipharma Pte Ltd (Singapore) wanted to increase awareness of its Betadine products, launch its latest communications and marketing campaign, and introduce a new brand ambassador – international tennis star and former world number one, Caroline Wozniacki (Denmark).
Mundipharma decided to break the record for the Largest tennis ball mosaic, creating an enormous image of children playing using an incredible 16,000 individual, different coloured balls, held in place using invisible glue.
Each ball was placed to represent a child’s life under the age of five that could be saved each day, with the right medicine and health care.
On 30 October, in the business district of Asia Square, Singapore, Ms. Wozniacki served a tennis ball which activated a mechanism that unveiled the impressive 22.65 m long and 3.10 m high mosaic.
Raman Singh, President, Asia Pacific, Latin America, Middle East, and Africa, Mundipharma said: “The new world record is a symbol of Mundipharma’s commitment to improving access to healthcare in our global communities and our support for UNICEF and its commendable vision of promoting the rights and well-being of every child.”
They won the record, game, set and match from Sri Chinmoy Centre (USA) who had achieved it only one month earlier with 10,080 balls, in New York, USA.