The UAE is now home to yet another Guinness World Record title thanks to a recent record-breaking effort by Sharp Middle East & Africa (SMEF) to create the largest packaged food mosaic.

Measuring 24.7 m (81 ft) in length and 38.6 m (126 ft) in width, the mosaic was created at Dubai World Trade Center, and consisted of 79,300 packs of food that were put together by 149 employees from Sharp Middle East & Africa.


The record-breaking mosaic depicted Sharp’s 90” TV screen – the world’s largest commercially available TV – as a background. Overlaid on the TV screen was a tree in the left-hand corner, with positive and negative ions emanating from it representing Sharp’s latest Plasmacluster Ion (PCI) technology. Designed to suppress the effects of airborne viruses, the technology showcases Sharp’s dedication to develop responsible technology for environment.

The record was previously held in Hong Kong, China where a packaged food mosaic measuring 20.7 m (67 ft) in length and 30.9 m (101 ft) in width was created in 2009.

Following the completion of the mosaic, Sharp donated all the food packages to the UAE Red Crescent Society as part of a larger corporate social responsibility initiative called ‘Sharp Cares’ that the company actively engages in for the region.


“We’re very proud for breaking the Guinness World Record title for the largest packaged food mosaic and to make UAE a holder of a new record. Sharp is committed to not only serve its regional customers but to also play an increasingly important role in the community. We always look for opportunities to improve our customers’ lives; for their home and business, for the environment and society, and we provide solutions with the user in mind, with simple human benefits,” said Zahid Rahman, General Manager, Business Operations, Sharp Middle East & Africa.

Commenting on the achievement, Mohammed Abdullah Alhaj Al Zaroni, Manager, Red Crescent Society of the United Arab Emirates, said: “Our heartiest congratulations to Sharp Middle East and Africa on achieving this great feat. Sharp’s initiative demonstrates how large corporations can successfully contribute to those in need while bringing immense pride to the nation. We are extremely grateful to Sharp for their donation as contributions of this scale is what makes a real difference to our ongoing efforts to help those in need within the UAE.”