To coincide with World Arthritis Day on 12 October, the Magyar Reumabetegek Egyesülete (Association of Hungarian Rheumatic Patients) broke the GUINNESS WORLD RECORDS™ title for the largest panoramic postcard in Budapest's Millenáris Park.

Official GUINNESS WORLD RECORDS adjudicator Jack Brockbank was on hand to take the measurements and confirmed that the Magyar Reumabetegek Egyesülete, in association with Magyar Posta Zrt., Pfizer and Noguchi Porter Novelli, broke the record with a postcard measuring 86.40 m² (930 ft²). The previous record stood at 75.10 m² (808.369 ft²) and was achieved in Italy, in 2011.

The full dimensions of the postcard measured 14.40 m (47.24 ft) in length by 6 m (19.69 ft) in height.

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The giant postcard, designed by graphic designer Aniko Roth, represented eight Hungarian cities and was painted by patients, doctors and nurses from across the country in September. It ran concurrently with the association’s “gRAb your brush!” campaign. The painting was then digitalized to create the postcard.

The “gRAb your brush!” initiative was organized to raise awareness of rheumatoid arthritis, while helping patients and doctors get together and provide a forum about the issues that sufferers of the disease encounter.

To meet the standards set by GUINNESS WORLD RECORDS, the postcard had to be made of card and resemble a commercially available, standard postcard. It also had to carry a view of a named place, a greeting and to be addressed, collected, and delivered in the normal way by the Hungarian Post.