BLACKPINK member Lisa has begun her solo career by once again becoming a record holder.
Her first single, titled LaLisa, from the single album of the same name, has become the most viewed YouTube music video by a solo artist in 24 hours with 73.6 million views.
It has topped Taylor Swift’s single Me! released back in April 2019, which gained 65.2 million views in the 24 hour time period.
As the third member of the band to make their solo debut, Lisa joins fellow bandmate Rose in setting records by themselves within 2021.
Earlier this year, Rose became the first artist to reach number one on a Billboard Global chart as a soloist and as part of a group, as well as setting the record for most viewed YouTube music video in 24 hours by a solo K-pop artist – a record now broken by Lisa.
Their recent success also means that the band features inside the Guinness World Records 2022 book within the social media section.
Born in Buriram, Thailand, Lisa moved to South Korea in 2011 before joining Jennie, Rose and Jisoo as BLACKPINK in 2016 ahead of the release of their debut album.
She has over 62 million followers on her Instagram page and has a YouTube channel called Lilifilm Official, which shows behind the scenes clips of BLACKPINK, with over 8 million subscribers.
The solo project was announced in April 2021, with filming occurring in July and the release of the single on September 10, 2021.
As a band, they have released two studio length albums and most recently released their second album The Album in Japanese.
The group have won multiple awards, including a People’s Choice Award, a Teen Choice Award and an MTV Video Music Award.
Also, the quartet have held previous Guinness World Records titles including the most viewed YouTube video in 24 hours and the most viewed music video in 24 hours, however these records are now held by fellow K-pop band BTS for their hit single Dynamite.
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