South Korean girl group BLACKPINK have set multiple new Guinness World Records titles with the release of the video for their latest single 'How You Like That'.
With 86.3 million views in the first day of release, 'How You Like That' has achieved new records for:
- Most viewed YouTube video in 24 hours
- Most viewed music video on YouTube in 24 hours
- Most viewed YouTube music video in 24 hours by a K-pop group
All three records surpass previous record holder BTS - who, together with US singer Halsey previously achieved these three record titles with the video for ‘Boy With Luv’ in April 2019.
Other previous record holders for most viewed YouTube video in 24 hours include Ariana Grande’s “thank u, next” (55.4 million views), Taylor Swift’s “Look What You Made Me Do” (43.2 million views) and BLACKPINK themselves, who held the titles for just one week with their last release “Kill This Love” (56.7 million views).
'How You Like That' is the group’s first single since 'Kill This Love', with members Jisoo, Jennie, Rose and Lisa gearing up towards the release of their first Korean-language album.
YouTube also confirmed to Guinness World Records that the live premiere of 'How You Like That' reached 1.66 million peak concurrent viewers, subsequently setting two new record titles for:
- Most viewers for the premiere of a video on YouTube
- Most viewers for the premiere of a music video on YouTube
BLACKPINK formed in 2016 and recently featured on Lady Gaga’s track “Sour Candy”, which charted in both the United States and United Kingdom.
They are already the most followed female group on Spotify as well as the music group with the most subscribers on YouTube, surpassing One Direction.